Flashback Friday – NAI James E. Hanson
Brand Development for NAI James E. Hanson, Circa 2005
Brand Development for NAI James E. Hanson featured a new brand message that encapsulated the essence of this well established NJ commercial real estate firm: “Performance Driven. Tradition Bound.”
Brand launch initiatives began with a benchmark awareness study, followed by a comprehensive brand awareness campaign. Media formats included: website redevelopment, e-blasts, post cards, and print and billboard advertising.
The campaign was a huge success, as a subsequent awareness study conducted 18 months following launch showed elevations across all key metrics.