DO YOU HAVE BRAND SCHIZOPHRENIA?
If you’re a successful b2b brand you’re probably doing a lot of things right.
And in the real world, your brand and products are probably well received for their high quality.
But how are they viewed in the digital world?
In the real world, your brand is made of real people helping clients every day.
But does your website create personal, emotional experiences in the same way?
In the real world, your people work hard to create and strengthen relationships.
But what is your social media presence doing to achieve the same thing?
In the real world, your sales force can reach out to contact new prospects.
But, is your online presence making it easy for prospects to find and contact you?
If your online brand isn’t working as hard to attract new clients and generate sales as it does in the real world…
You’ve got brand schizophrenia.
Two different brand personalities…
That need to be one.
Would you like to know if you’re suffering from brand schizophrenia?
You may want to consider getting help from a professional.
Here at Delia Associates we’re trained and certified in helping to powerfully unify b2b brands, attract new customers and achieve new levels of growth.
If you think you’re ready for a “brand personality” checkup, we’re here to help… and our office hours are very flexible. Please give us a call us at 908.534.9044.
Interested in learning more about this subject?
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