Flashback Friday – AIDI
AIDI. The Italian Confectionery Industries Association.
Brand Development, Circa 1988
Brand Development for AIDI, the Italian Confectionery Industries Association. A great initiative that allowed us to work closely with the Italian Institute of Foreign Trade, and enjoy some truly remarkable Italian-made chocolates. Brand communications services included extensive trade advertising, public relations, and events at upscale grocers and gourmet markets.
Fun Fact: The arms and hands in white gloves depicted in some of the advertising were actually mine, age 16 at the time.