AIDI. The Italian Confectionery Industries Association.

Brand Development, Circa 1988

Brand Development for AIDI, the Italian Confectionery Industries Association. A great initiative that allowed us to work closely with the Italian Institute of Foreign Trade, and enjoy some truly remarkable Italian-made chocolates. Brand communications services included extensive trade advertising, public relations, and events at upscale grocers and gourmet markets.

Fun Fact: The arms and hands in white gloves depicted in some of the advertising were actually mine, age 16 at the time.

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!