Luxury and Premium Brand Marketing Strategy
The New Luxury Branding – Challenges, Threats & Opportunities.
Whether it’s top designer labels or premium auto brands, the Luxury Market faces both great opportunity and unique challenges in 2017, 2018 and beyond. How will smart premium brands avoid the pitfalls and prosper now, and in the coming year?
Ed Delia, President of Delia Associates, recently addressed this topic with the Luxury Marketing Council. The Q&A panel format led to lively conversation, and we have summarized the discussion highlights in an e-book format:
Forward-Facing Factors Affecting Luxury Brands
Protecting Luxury Brands through URL Management
Influence and Opportunities of Online Brand Transparency
Balancing Traditional and Digital Media Outreach
Attracting and Maximizing the Millennial Consumer
Expanding into Global Markets
Download our new E-Book Here (or click the image above) to learn how premium brands are gaining influence, reach and engagement in an increasingly digitized world, with helpful takeaways applicable to all types of brands.
For more information about Luxury & Premium Brand Marketing and how you and your company can get to their next, call us at (908) 534-9044 or fill out the form below: