Luxury and Premium Brand Marketing Strategy

November 18, 2016 7:59 pm

The New Luxury Branding – Challenges, Threats & Opportunities.

Delia Luxury and Premium Brand Marketing

Whether it’s top designer labels or premium auto brands, the Luxury Market faces both great opportunity and unique challenges in 2017, 2018 and beyond. How will smart premium brands avoid the pitfalls and prosper now, and in the coming year?

Ed Delia, President of Delia Associates, recently addressed this topic with the Luxury Marketing Council. The Q&A panel format led to lively conversation, and we have summarized the discussion highlights in an e-book format:

  • Forward-Facing Factors Affecting Luxury Brands

  • Protecting Luxury Brands through URL Management

  • Influence and Opportunities of Online Brand Transparency

  • Balancing Traditional and Digital Media Outreach

  • Attracting and Maximizing the Millennial Consumer

  • Expanding into Global Markets

  • And More…

Download our new E-Book Here (or click the image above) to learn how premium brands are gaining influence, reach and engagement in an increasingly digitized world, with helpful takeaways applicable to all types of brands.

For more information about Luxury & Premium Brand Marketing and how you and your company can get to their next, call us at (908) 534-9044 or fill out the form below:

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About The Author

We specialize in b2b, supporting the clients who are the "The Brands Behind the Brands." These are the supply chain partners of brands, either in Tier 1 or Tier 2 positions, who drive value through the delivery of goods, services and technologies. We enjoy blogging about all things related to Branding, Marketing, Inbound, Tradeshows, etc... And we're always happy to talk about any ideas you may have that might Get You To Your NEXT!