Taking your brand from commodity to customers’ choice – Chapters 4 & 5

June 27, 2018 2:29 pm Customer Choice Chapters 4 & 5

Download the final two chapters of our series to get down to the personal level and dive into the b2b mind.

Chapters 4 and 5 of our engaging visual e-book are now available. Our Creative Director and resident Branding Expert Rich Palatini presented our series “Taking Your Brand From Commodity To Customers’ Choice” for the members of the NJ/Philadelphia area Renaissance Executive Forums. We are releasing the presentation as a series of valuable & visual chapters that will guide you and help you understand what you can do with your brand.


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About The Author

Rich is an accomplished and experienced strategist, planner and creative thinker, Rich has been connecting brands and customers for more than two decades. As a Brand Strategist, heโ€™s been instrumental in launching and positioning new brands, re-positioning existing ones, opening new market opportunities and developing strategic branding initiatives that have driven growth and bottom line success for consumer, retail, and business-to-business clients alike.