Accelerating Growth With Brand Power

Learn how to accelerate growth using your brand power in this webinar with Ed Delia, President of Delia Associates, hosted by BizHack Academy.   Download Ed’s Presentation >   In this webinar, you will learn: A foundational understanding of a brand Setting up your brand for success How to align marketing tactics with brand growth […]

Delia Associates Wins Three International Communicator Awards

The winners of the 27th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts on May 4th. Delia Associates was honored with three Communicator Awards of Distinction for clients: Hi-Cone, Fimbel Architectural Doors and Minalex.   With over 6,000 entries received from across the U.S. and around the world, the […]

Delia Creative Work Wins Big at the NJ Ad Club Virtual Awards!

NJ Ad Club held their first-ever virtual “Jersey Awards” on Wednesday, November 11th. We’re honored to have won four awards on behalf of our clients. The Delia Associates team has now earned 37 industry recognitions in the past two calendar years.   And the awards go to…   1st Place – Hi-Cone– Digital Publication 2nd Place […]

What is the Customer Value Journey?

The Customer Value Journey Explained.   If marketing is the actions taken to create or further a customer relationship, the Customer Value Journey is “how” that is done. While there are many visuals and expressions as to what this looks like, ours is a simpler version, derived from elements of digital marketer with elements of […]

What is B2B Marketing?

B2B Marketing Explained.   Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however, there are as many disparate definitions for marketing as there are for brand.   Again, here’s mine and I’m going for simple: Marketing is the actions a company takes […]

Creating Your B2B Brand Identity System

Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements that virtually all b2b brands require.   Business card Letterhead Envelope E-mail Signature Interior/Exterior Signage Vehicle Signage Apparel Note Cards Presentation Template Info-Sheet Template   Each one, from a […]

What is a B2B Brand?

I’ve seen so many answers to that question:     A B2B BRAND IS UNIQUE X3   Here’s my definition in the simplest terms: A unique entity with a unique offering for a unique audience.     APPLYING UNIQUE X3   In application, you must always be asking these questions; especially when the introduction of […]

Delia Associates Wins GDUSA Health + Wellness Award

Delia Associates was recently honored with a 2020 Graphic Design USA (GDUSA) Health + Wellness Award in the Website Design category for its client BihlerMED, an innovative provider of surgical illumination products.   Ed Delia, President of Delia Associates, on winning the award: “I’m grateful to our talented creative team, and to BihlerMED for being […]