Does your sales team have the tools to win?

Have you ever seen an Olympic athlete use worn-out equipment in competition? Never. They are functioning at the highest levels, with the best gear that the rules allow. They use everything at their disposal to achieve the slightest advantage that is often the difference between going home with a medal or just going home.   […]

The Three Big B2B Challenges … and Solutions for 2022

They were years like no others…   B2B companies faced their business challenges head-on, finding innovative ways to adapt and conduct business in the “new normal.” With 2020-2021 behind us, we are all anxious to hit the 2022 reset button!   There are many reasons to be optimistic that 2022 will return us to a […]

Has Growth Leveled Off and You’re Not Sure Why? Time to Assess the Brand.

Each day, I speak with CEOs and VPs of sales and marketing for B2B brands who have concerns or misgivings about how their company is positioned and represented in the marketplace.   Despite their efforts to get to the next level, growth has plateaued. They suspect something isn’t quite right from a brand perspective, but […]

With Crisis Comes Change – and Opportunities for B2B Brands to Adapt

When society is faced with a crisis of the magnitude of COVID-19, change is inevitable. Behaviors change. Priorities change. Perceptions change. Day-to-day activities change.   In the case of the pandemic, a once-in-a-century public health event, we saw a rapid acceleration of three changes that were well underway – remote working, online shopping, and telehealth. […]

How to Achieve Post-Pandemic Growth for Your B2B Organization. Marketing is the Key.

The economic boom following the pandemic is creating unprecedented growth opportunities for B2B organizations.   While it’s easy to understand why a robust economy is good for business, many companies remain uncertain as to how to capitalize on this incredible growth opportunity.   The answer is a straightforward one: Invest in marketing.   Growth Strategy […]

Economic Boom Fuels Renewed Focus on Marketing and Branding among B2B Executives

Rebranding Initiatives Capitalize on Post-Pandemic Growth   While the country continues its reopening and recovery, increases in consumer spending, stock market values and the labor market are sparking an economic boom with significant growth opportunities for B2B organizations. As a result, top sales and marketing leaders are laser-focused on retooling marketing and branding initiatives to […]

What Are Your Company’s Growth Indicators?

Return on Investment (ROI) is one of the first concepts taught to aspiring business leaders, sales executives and entrepreneurs in business school.   ROI is considered a cornerstone in how businesses assess and quantify profitability. Over time, many organizations have expanded these calculations to try to measure other business facets, including sales, marketing and branding […]

Accelerating Growth With Brand Power

Learn how to accelerate growth using your brand power in this webinar with Ed Delia, President of Delia Associates, hosted by BizHack Academy.   Download Ed’s Presentation >   In this webinar, you will learn: A foundational understanding of a brand Setting up your brand for success How to align marketing tactics with brand growth […]

Delia Associates Wins Three International Communicator Awards

The winners of the 27th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts on May 4th. Delia Associates was honored with three Communicator Awards of Distinction for clients: Hi-Cone, Fimbel Architectural Doors and Minalex.   With over 6,000 entries received from across the U.S. and around the world, the […]

How to Create Buyer Personas for Your Business

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.   In this free guide, you will learn how to create buyer personas for your ideal […]

The Secret to Quality B2B Lead Generation and Optimizing Growth