The Delia B2B Blog

May 6, 2021 | Delia Team

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your…
Read More

April 21, 2021 | Delia Team

One of the biggest dilemmas facing b2b sales and marketing executives is whether to staff…
Read More

March 25, 2021 | Delia Team

For B2B executives, choosing the right firm to support their company’s branding and marketing initiatives…
Read More

March 4, 2021 | Ed Delia, PCM

Over the years, I’ve worked with hundreds of B2B clients across many industries. We’ve seen…
Read More

February 24, 2021 | Ed Delia, PCM

When I was 12 years old, I attended my first school dance. I was a…
Read More

February 10, 2021 | Delia Team

Have you ever noticed how strongly we associate holidays with specific colors? From Thanksgiving and…
Read More

February 4, 2021 | Delia Team

Like everything else, Super Bowl LV will be celebrated a bit differently this year. With…
Read More

January 28, 2021 | Ed Delia, PCM

I recently had the chance to mentor a promising student entrepreneur as part of an…
Read More

January 27, 2021 | Delia Team

2020 was a year like no other. B2B companies faced their business challenges head-on, finding…
Read More

January 5, 2021 | Delia Team

Professional branding encompasses product reliability, features, quality of the products and customer service, and the…
Read More