Delia Associates Wins Three International Communicator Awards
The winners of the 27th Annual Communicator Awards were officially announced by the Academy of…
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How to Create Buyer Personas for Your Business
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your…
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B2B Marketing Resources & Staffing: In-House, Outsource – or Both?
One of the biggest dilemmas facing b2b sales and marketing executives is whether to staff…
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Vendor or Partner? You Choose.
For B2B executives, choosing the right firm to support their company’s branding and marketing initiatives…
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The Big 4 (Reasons Why B2B Executives Call Us In)
Over the years, I’ve worked with hundreds of B2B clients across many industries. We’ve seen…
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The Hidden Cost of Waiting
When I was 12 years old, I attended my first school dance. I was a…
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The Psychology of Color and Branding
Have you ever noticed how strongly we associate holidays with specific colors? From Thanksgiving and…
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Your Top 3 “Pre-Released” Ad Picks for Super Bowl LV
Like everything else, Super Bowl LV will be celebrated a bit differently this year. With…
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Mentoring the Next Generation of Entrepreneurs
I recently had the chance to mentor a promising student entrepreneur as part of an…
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The Three Big B2B Challenges … and Solutions for 2021
2020 was a year like no other. B2B companies faced their business challenges head-on, finding…
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