“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture.
I honestly hope none of these statements sound familiar: “I didn’t know your company did that, too.” “Never heard of you before.” “You
You make a great presentation. Your company is well-positioned to meet the prospect’s needs. The stars “appear” to align. Then, at the 11th hour, they go
B2B Marketing Challenges for 2022 The last two years have been challenging for businesses, to say the least. The numbers are discouraging and the effects
Excellent Customer Service and how it relates to B2B Organizations. Isn’t that a given? Isn’t that basically table stakes for being a quality B2B organization in
Make the Leap from Function to Emotional Connection with Content As a B2B content marketing agency, Delia Associates works with a lot of niche or
Harder, Better, Faster, Stronger: Consumers continue to rule While the attached is primarily focused on social media trends for consumer brands, there are some useful
They were years like no others… B2B companies faced their business challenges head-on, finding innovative ways to adapt and conduct business in the “new normal.”
Brand Development Firm or Branding Firm? Yes, There is a BIG Difference. When we tell people we’re in the brand business, or to be more
The Ultimate Guide to Marketing Automation Technology
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