The Delia
B2B Blog

The Delia
B2B Blog

Blog, News, & Events​​

Matt Taylor, Managing Director of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Engagement in a webinar and networking event, co-hosted by

B2B Marketing Explained.   Marketing is the actions a company takes to establish or extend a customer relationship. It may seem like a silly question, however,

As brands get bigger and expand their geographic footprint, managing all branding touchpoints increases in complexity and opens the door to variations of interpretation.   This

For many B2B sales and marketing executives, maintaining enthusiasm for their role amid a worldwide pandemic is challenging to say the least.   Months of working

Jamie Rosen, Director, Art and Design of Delia Associates, presented on the topic of “Packaging: Beyond the Virus” discussing Design in a webinar and networking event,

When the world as we knew it came to an abrupt stop back in March, so did the majority of all business travel and travel-related expenses.

Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements

Brand is the entity. Branding is all the ways that the entity expresses itself, across all relevant touchpoints. People often get the concept of brand and

The Ultimate Guide to Marketing Automation Technology

Maximize Your Content Visibility With Atomization

READY TO take your brand to the next level?


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