The Delia
B2B Blog

The Delia
B2B Blog

Blog, News, & Events​​

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you

One of the biggest dilemmas facing b2b sales and marketing executives is whether to staff an in-house marketing department or outsource to a marketing firm. There

For B2B executives, choosing the right firm to support their company’s branding and marketing initiatives is critical.   Unfortunately, not all firms are created equal, with

Over the years, I’ve worked with hundreds of B2B clients across many industries. We’ve seen and done it all – from providing complete marketing and rebranding

When I was 12 years old, I attended my first school dance. I was a little shy back then. There was a very pretty girl that

Have you ever noticed how strongly we associate holidays with specific colors?   From Thanksgiving and Christmas to Easter and the Fourth of July, our celebrations

Professional branding encompasses product reliability, features, quality of the products and customer service, and the experiences your customers have with the brand.   In 2021, we

The Ultimate Guide to Marketing Automation Technology

Maximize Your Content Visibility With Atomization

READY TO take your brand to the next level?


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