Foundational to all b2b brands is the identity system. While some identity systems are more complex and broader reaching than others, there are 10 core elements
Brand is the entity. Branding is all the ways that the entity expresses itself, across all relevant touchpoints. People often get the concept of brand and
BRAND MESSAGING HIERARCHY Here’s a simple breakdown to understand how content can be arranged, aligned and prioritized with the core brand message and intent.
THE B2B BRAND ARCHITECTURE B2B companies often require a structured brand architecture when the organization consists of multiple components. For example, the corporation will represent
Rich Palatini, Director, Brand Strategy & Creative of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” discussing Brand in a webinar and
THE B2B BRAND: WHAT DOES IT CONSIST OF? Most people think “logo” when asked to contemplate the components of a b2b brand, however, it’s more
For the B2B Sales & Marketing Executive Successfully juggling Leadership, Sales and Marketing responsibilities is an absolute must. Managing corporate leadership, responsibility and functional authority
Ed Delia, President of Delia Associates, recently presented on the topic of “Packaging: Beyond the Virus” in a webinar and networking event, co-hosted by New Jersey
For the B2B Sales & Marketing Executive We would like to share some ideas for addressing three key problems we face in taking our companies
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