New business is vital to any organization that wants to grow. Sometimes, in our pursuit of new business, we forget the importance of marketing to the
You’ve probably heard the expression “staying on brand.” What it means for b2b companies is a strict adherence to the company brand in all formats and
Sir Isaac Newton’s first law of motion “A body in motion stays in motion. A body at rest stays at rest” is a reminder of the
Right now, attracting top talent is the number one issue among all our b2b clients. Most of our clients, recognizing the challenge to acquire experienced personnel,
Far too many B2B executives ignore a critical company asset that maximizes value when formulating an exit plan strategy. B2B brand expert, Ed Delia, explains what
You’re moving forward simultaneously on many initiatives to grow your business. Investing in infrastructure. Acquiring talent. Locking in key contracts. Guiding your teams. Things are in
We call it the “Silo Effect.” When marketing initiatives are moving in one direction, and the sales team in another. The two departments – both of
We all know the significance of branding. Customers make a series of emotional judgements that shape their entire perception of a product or service. Brands must
“Mis-fit marketing” happens when marketing initiatives attract the wrong type of prospects, or “misfits.” They are misaligned with your products, services, pricing, business model, or culture.
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