The Delia B2B Blog

Video Inspiration

Video Inspiration: Our Top YouTube Picks for B2B Sales & Marketing Execs

November 3, 2020 | Ed Delia, PCM

For many B2B sales and marketing executives, maintaining enthusiasm for their role amid a worldwide…
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Beyond the Virus Image

Jamie Rosen, Director, Art and Design of Delia Associates Presents Packaging: Beyond the Virus

October 29, 2020 | Delia Team

Jamie Rosen, Director, Art and Design of Delia Associates, presented on the topic of “Packaging:…
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How to Transform Your B2Bs’ Travel Budget to Reach 2021 Goals

How to Transform Your B2B’s Travel Budget to Reach 2021 Goals

October 27, 2020 | Ed Delia, PCM

When the world as we knew it came to an abrupt stop back in March,…
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Creating Your B2B Brand Identity System

| Delia Team

Foundational to all b2b brands is the identity system. While some identity systems are more…
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What is B2B Branding?

| Delia Team

Brand is the entity. Branding is all the ways that the entity expresses itself, across…
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B2B Brand Messaging Hierarchy Explained

| Delia Team

BRAND MESSAGING HIERARCHY Here’s a simple breakdown to understand how content can be arranged, aligned…
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B2B Brand Architecture for Larger Organizations

October 23, 2020 | Delia Team

THE B2B BRAND ARCHITECTURE B2B companies often require a structured brand architecture when the organization…
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Beyond the Virus Image

Rich Palatini, Director, Brand Strategy & Creative of Delia Associates Presents Packaging: Beyond the Virus

October 21, 2020 | Delia Team

Rich Palatini, Director, Brand Strategy & Creative of Delia Associates, recently presented on the topic…
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The B2B Brand Components

| Delia Team

THE B2B BRAND: WHAT DOES IT CONSIST OF? Most people think “logo” when asked to…
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The Juggler’s Guide

October 15, 2020 | Delia Team

For the B2B Sales & Marketing Executive Successfully juggling Leadership, Sales and Marketing responsibilities is…
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