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The Delia
B2B Blog

The Delia
B2B Blog

Blog, News, & Events​​

2021 promises to be a time of renewed opportunity.   After all the challenges we’ve faced, it’s finally time to push the reset button and start

All of us at Delia Associates hope that your Holiday Season is filled peace, love and joy. And that the coming New Year will bring success

I recently shared how this simple B2B Marketing definition can help sales and marketing executives significantly grow sales:   B2B Marketing is any action an organization

What is B2B Marketing?   If you ask Google, you will get thousands of results ranging in complexity and scope. And while some of the definitions

NJ Ad Club held their first-ever virtual “Jersey Awards” on Wednesday, November 11th. We’re honored to have won four awards on behalf of our clients. The

WHAT ARE MARKETING OBJECTIVES, STRATEGIES AND TACTICS?   The easiest way to understand this foundational terminology is to think about a time when you took a

B2B Sales Executives have a lot on their plates, often taking on multiple roles and responsibilities (sometimes too many) for their organizations. Add to this a

Brand and Marketing:   The two words are clearly connected and codependent, however, they are not meant to be used interchangeably. Both must be strong for

The Ultimate Guide to Marketing Automation Technology

Maximize Your Content Visibility With Atomization

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